Want to drive business to your website?

Search Engine Optimization (SEO) is the most important tool in your digital strategy.

Make your website SEO smart this month & receive the next 3 months hosting FREE.

How do you find anything online? You Google. How do people find your business online? They Google!

Businesses that want to be found first, at the top of Google’s search rankings, use SEO to be top of the list. Using the right keywords and phrases, we can help people to find your business faster and more often than your competitors. SEO is not a just marketing campaign, it’s a strategy that will give you long-lasting benefits by making sure the people already looking for the products and services you offer, find you online before anyone else. Plus, it’s a one-time investment.

There are three aspects to SEO.

The Assessment, Optimising your content and Link building.

Forming a strategy by assessing where you are, what your market is, the likely role of SEO in that market, the number of competitors in your industry allows you to form and execute a smart plan of attack to stay top of the list.

Using SEO tools provided by Google, we work out what keywords and key phrases would be best to use on your website. We can see statistics of the most popular keywords related to your industry being used in Google.

If competition is high we will find the keywords that trigger business that aren’t being used, giving you the most comprehensive strategy possible.

Because our assessment costs are 100% deducted from the cost of our SEO packages, they give you a low-risk, look before you leap, entry into this fascinating website tool.

SEO assessment - $289+gst 
(Report including phrase research)
Incudes Initial phone call to establish a clear understanding of your business and how SEO can maximize your ROI.

Optimizing your Content

Now the SEO process begins. We start by optimising your website content with keywords, page title tags and metadata. Essentially, highlighting the words Google uses to identify pages with relevant content, which in many cases is sufficient to get good results.

However, for industries that are highly competitive in the SEO space, ‘Link Building’ can give your business an extra boost to achieve even better rankings.

Creating search friendly content is about having the right words in the right places. However, one must remember that words are not just written for search bots but for humans too. The skill in content optimisation is to write good marketing copy that Google will love too.

When we optimize your content we are doing several things:

Key word sprinkling

What we are doing is sprinkling the key words and key word phrases we have decided to use from the assessment throughout your website text. We need these key words to appear multiple times through out your pages.

Page titles

We add page titles to each web page, again making sure the key words are applied here.

Meta Data

There is information we can place on each page which is only visible to search engines. This is called Meta Data. We type descriptions of each web page again using the important key words.

Image labels

We label your images for search engines to read when they visit.

HTML Sitemap

We install a site map. A sitemap helps guide a search engine through your website. It’s like a road map with a set of directions we give to the search bot, helping it to crawl your site in the way we choose.

XML Feed

We design a simplified version of HTML that allows data (including product databases) to be sent to search engines in the format they request.

Google Analytics

We install Google Analytics to track statistics on how your site improves from our work.

Web Master Tools

We add your website to Web Master Tools for Google, Yahoo & MSN

This stage of the SEO task takes us approximately one week. Then we track the results over the following 12 weeks. Results aren't instant! So we need to measure them over a 3 month period. Depending on the results you may wish us to continue with Link Building.

Content Optimization (up to 5 pages) - $720+gst

Link Building - (getting links to your site from external sites).

When optimising your content just isn’t enough, especially for industries that are highly competitive in the SEO space, link building is used to achieve good rankings. This is because search engines assign a measure of power (called a Page Rank, PR) to websites based on the number and quality of inbound links. So when there are clearly a number of sites competing for the same target phrase(s), this ranking helps determine where in the pecking order your site will be displayed.

Directory Submission

We submit your URL with short and long descriptions to many directory sites. This creates quality backlinks to your website, increasing your page ranking (PR).

You can help also by placing your website link on your Facebook and LinkedIn pages, in traditional online directories such as the Yellow Pages, Localist, etc.

We submit 20 links per day, over a one week period, back to your website. Depending on how much competition you have, we may need to create hundreds of links. I can take 3 - 6 months before we see the best results.

Directory Submission: $9 per link.

Article Marketing

Article marketing is the practice of writing articles about your product and services, then distributing the articles to information-hungry websites across the web. We submit these articles to article distribution sites where webmasters are seeking content. Webmasters then copy and paste onto their own websites. You leverage SEO by including a link back to your website in the ‘About the Author’ section using the proper link text (which includes your keyword phrase/s.

The added value of article distribution is that in addition to getting links to your website from the article site itself, you also get the viral effect provided when others post your articles.

We write 15 – 20 articles (approx. 450-500 words per article) about your business, your services etc.

Each of our articles are custom tailored for your business, whether you need an article on how to get unsecured loans or on how to paint a house. We fully optimized each article for maximum search engine results based on your keywords or keyword phrases.

We publish these articles on industry blogs, general help sites and through article syndication. These articles create backlinks to your website and then go to work, increasing your websites PR.

Depending on how much competition you have, the more articles we may need to create for you. Again, results aren't instant. We expect to see the full benefits after a 3 - 6 month period.

Article writing and submission: $29 per article.

Sound confusing? Just talk to us!

For more information and pricing on our SEO package, 
email seo@serversnack.co.nz today!